PLAS!NEWS

Year

2023

Category

Environment and Activities

Type of Work

Brand Identity

Team

林姿邑 | 劉鎧源 | 蔡宇絜

許倖榛｜何浩民｜陳奕辰

天然的寶石生於大地,而氾濫成災的人造塑膠卻被丟棄於大地,最終永恆不滅的塑膠、寶石,與大地合而為一,誕生出全新的塑膠礦石。兩者天壤之別的永恆特性,相互對比卻也相互呼應,使人們重新思考珍貴的定義。

PLAS! NEWS報導塑膠的利弊,客觀呈現塑膠對人類和環境的影響。以六個塑膠礦石,代表六大造成全球汙染最嚴重的塑膠產業,包括醫療、玩具、漁業、包裝、建築和時尚。透過AR擴增實境,使讀者與報紙內容互動,360°觀察塑膠礦石及相關資訊,了解塑膠的價值和危害,引發對塑膠使用方式和環境問題的思考。

透過六大塑膠污染最嚴重的產業為主軸，呈現塑膠光鮮亮麗與深埋其中的污染，顯現塑膠在地球上的一體兩面。

並透過背後報紙的詳細專欄報導，深入帶領讀者了解塑膠是如何深入我們的生活隙縫，我們又該如何延緩塑膠浪費。AR模型互動與AR插圖遊戲、動畫，都成為PLAS! NEWS更靈活更貼近生活的設計方法。只要出現PLAS!NEWS圖像皆可掃描，使知識的傳遞在虛實之間，快速傳播與互動。

Focusing on Six Major Industries with Severe Plastic Pollution

This initiative showcases both the glamorous side of plastics and the deep-seated pollution they cause, highlighting the dual nature of plastics on Earth. Through detailed feature reports in the accompanying newspaper, readers are guided to understand how plastics have permeated every aspect of our lives and explore ways to mitigate plastic waste.

Interactive AR models, AR-illustrated games, and animations have become dynamic and relatable design tools for *PLAS! NEWS*. By scanning any *PLAS! NEWS* image, users can instantly access knowledge in a seamless blend of virtual and physical realms, promoting rapid dissemination and engagement.